THE TEXAS WAY 2026-2027

TEXAS PRIDE IN SPORTSMANSHIP

REGISTERING SOON!
The Texas Way
2026-2027 For Coaches

The Texas Way Initiative was founded by THSCA, THSADA, and 2Words for athletic programs across the state of Texas. 
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New registration will be available soon. Follow updates from THSCA, THSADA, and 2Words Character Development in June and July! 
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TEXAS PRIDE IN SPORTSMANSHIP

The Texas Way - For Coaches

The Texas Way Initiative was founded by THSCA, THSADA, and 2Words for athletic programs across the state of Texas. 
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Thanks for signing in, Click "Enroll" Below to access The Texas Way: 
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Current 2Words Member?

Current 2Words Members must be signed into their account prior to registering for The Texas Way. Once signed in, PLEASE REVISIT THIS PAGE and click ENROLL. 
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Not a Current 2Words Member?

Please create an account below with your school email address. You will automatically be enrolled into The Texas Way. 
**This registration page is for Head Coaches, Coordinators (HS, JH, & MS), and Athletic Directors ONLY. Please do not ask students to register for an account here, these accounts will be deleted from our system without notice when identified.
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WELCOME TO YEAR 3 OF THE TEXAS WAY!

YEAR THREE LESSONS

WELCOME VIDEO

1. WELCOME TO YEAR THREE

The Texas Way® is about more than just decreasing ejections. It’s about changing the culture through athletics.

THE THREE PILLARS

2. THE THREE PILLARS

Respect for Others, Control of Self, & a Spirit of Competition. These are what the Texas Way is built upon. 

PREGAME PROTOCOL

3. PREGAME PROTOCOL

How can we prepare ourselves to compete the Texas Way?
It comes down to how we handle pressure, deal with problems, avoid poisons, and compete from pride. 

BEST PRACTICES (COACHES)

4. BEST PRACTICES (For Coaches)

This lesson addresses the three biggest challenges facing coaches as they seek to implement the Texas Way into their programs. 

COMPLIANCE CERTIFICATE

Once you have watched all 4 videos above, click below to download your compliance certificate. 

Need the logo, marketing materials, parent resources, or something else? Find it all below.

Our Marketing Assets download page includes the logo, signage, and more resources that will aid in promoting and implementing The Texas Way effectively! 

The Extra Videos download page includes access to parent meeting videos, the three pillar videos, student PSA videos, pregame and hype videos, plus more. 

Access our templated commitment letters, pillar workbooks, plus post ejection protocol for coaches, athletes, and parents. 


MONTHLY DROPS 2026-2027 (COMING SOON!)

SEPT 2026

SEPTEMBER CONTENT

Expected by August 20.

OCT 2026

OCTOBER CONTENT

Expected by September 20.

NOV 2026

NOVEMBER CONTENT

Expected by October 20.

DEC 2026

DECEMBER CONTENT

Expected by November 20.

JAN 2027

JANUARY CONTENT

Expected by December 20.

FEB 2027

FEBRUARY CONTENT

Expected by January 20.

MARCH 2027

MARCH CONTENT

Expected by February 20.

APRIL 2027

APRIL CONTENT

Expected by March 20.

MAY 2027

MAY CONTENT

Expected by April 20.

2WORDS DEMO CURRICULUM

Want to go beyond The Texas Way?

Test drive more lessons and continue your journey with the complete 2Words Character Development Curriculum. Access 400+ video lessons created specifically for coaches and student-athletes to develop character, leadership, and team culture all year long.
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MEET THE PARTNERS

The Texas Way is an initiative founded by the Texas High School Coaches Association, Texas High School Athletic Directors Association, and 2Words Character Development Curriculum. 
Meet COACH MACKEY

Stephen Mackey, CEO & Founder

Stephen Mackey is a player development coach, keynote speaker, and Wall Street Journal best-selling author. Better known as Coach Mackey, he has spent the last 20+ years helping athletes and coaches connect the dots between sports and the game of life.

Mackey is the founder and CEO of 2Words Character Development, one of the top leadership and character curriculums in the country. He is an advocate for coaches and athletes, and a consistent voice of encouragement and challenge.

Mackey is the author of Uncommon Beliefs and co-author of The Locker Room. 
Visit Stephen Mackey's Zaap page for more ways to connect and follow Coach Mackey.

Text "Mackey" to (830) 444-4876 or click here to get Coach Mackey's weekly text encouragements.
Patrick Jones - Course author