REGISTER FOR THE TEXAS WAY

TEXAS PRIDE IN SPORTSMANSHIP

COMING SOON!
The Texas Way
2025-2026 For Coaches

The Texas Way Initiative was founded by THSCA, THSADA, and 2Words and powered by Mammoth for athletic programs across the state of Texas. 
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Registration will be available soon. 
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TEXAS PRIDE IN SPORTSMANSHIP

The Texas Way - For Coaches

The Texas Way Initiative was founded by THSCA, THSADA, and 2Words and powered by Mammoth for athletic programs across the state of Texas. 
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Thanks for signing in, Click "Enroll" Below to access The Texas Way: 
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Current 2Words Member?

Current 2Words Members must be signed into their account prior to registering for The Texas Way. Once signed in, PLEASE REVISIT THIS PAGE and click ENROLL
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Not a Current 2Words Member?

Please create an account below with your school email address. You will automatically be enrolled into The Texas Way. 
**This registration page is for Coaches, Coordinators (HS, JH, & MS), and Athletic Directors ONLY. Please do not ask students to register for an account here, these accounts will be deleted off our system without notice if identified.
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THE TEXAS WAY // 2025-2026

YOU ARE ENROLLED! 

Welcome to The Texas Way for Coaches!

The Texas Way Initiative was founded by THSCA, THSADA, and 2Words and powered by Mammoth for athletic programs across the state of Texas. 
Write your awesome label here.

Additional Info & Resources

Marketing Resources
District of Distinction
Student Athletes
Contact Us
STUDENT ATHLETES

Looking For The Athlete Curriculum?

Visit the Student Athlete Lessons to watch and share videos with students.  
MARKETING RESOURCES

Need the Logo, Posters, or Signage?

Visit our Marketing Resources page for downloads of artwork and other resources!
DISTRICT OF DISTINCTION

2025-2026 DOD Qualifications

  • District had fewer total ejections than in the previous year
  • Head Coaches/Coordinators utilized The Texas Way Curriculum
  • District athletic programs completed community service throughout the school year
  • District had an intentional character development plan for athletics in addition to the utilizing the Texas Way resources
  • Application completed at end of year by deadline

You’ve Got Questions, We’ve Got the Answers!

Got Questions? Need help? Message the 2Words Team!

COACHES LESSONS

COMMIT TO THE TEXAS WAY

Success on the field—and in life—isn’t built in a moment. It’s built over time. The Texas Way calls us to recommit to excellence again and again.

Commitment, The Texas Way, is a decision we make daily.

RESPECT FOR OTHERS

Respect for Others is a commitment to give respect to all participants (coaches, players, officials, and fans) because of who I am, not because of what they do.

Respect, The Texas Way, is given generously.

CONTROL OF SELF

Control of Self is a commitment to give boundaries to our thoughts, words, and actions, and to control our anger in the face of competition and adversity.

Self Control, The Texas Way, is to handle adversity with class, and keep your anger in check.

SPIRIT OF COMPETITION

Spirit of Competition is a commitment to give everything we have to be the absolute best we can be, and to put our team in the best position to win, but we will not sacrifice our integrity to do it.

Competition, The Texas Way, is about more than a scoreboard.

THE TEXAS WAY // MONTHLY DROPS

SEPT 2025

SEPTEMBER CONTENT

Coming soon! Expected by Aug 20. 

OCT 2025

OCTOBER CONTENT

Coming soon! Expected by Sept 20. 

2WORDS DEMO CURRICULUM

New to 2Words?

Click here to test drive THREE WEEKS OF FREE LESSONS from 2Words Character Development Curriculum for coaches and student athletes. 
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Your Curriculum Progress (Coaches Curriculum)

MEET THE PARTNERS

The Texas Way is an initiative founded by the Texas High School Coaches Association, Texas High School Athletic Directors Association, and 2Words Character Development Curriculum, and powered by Mammoth. 
Meet COACH MACKEY

Stephen Mackey, CEO & Founder

Stephen Mackey is a player development coach, keynote speaker, and Wall Street Journal best-selling author. Better known as Coach Mackey, he has spent the last 20+ years helping athletes and coaches connect the dots between sports and the game of life. As the co-author of The Locker Room, and the founder and CEO of 2Words Character Development, one of the top leadership and character curriculums in the country, Mackey is an advocate for coaches and athletes, and a consistent voice of encouragement and challenge.

Visit Stephen Mackey's Zaap page for more ways to connect and follow Coach Mackey.

Text "Mackey" to (830) 444-4876 or click here to get Coach Mackey's weekly text encouragements.
Patrick Jones - Course author